The results of the 2021 Annual Soccer Parent Survey are in! A big thank you to the over 1235 youth soccer parents from 30 states who took the time to participate this year. Below are the results from 2021, and then - scroll below these results - and you'll find a side by side comparison to the 2021, 2020 and 2019 results!
This data is a very useful indicator of the State of the Youth Game on many levels. At Soccer Parenting we use it as an indicator of the satisfaction level of parents and the success clubs are having in meeting the needs of players and families. The survey provides important perspectives on the feelings and perceptions of youth soccer parents related to their child, the coach, the club, and even US Soccer.
- Overall satisfaction of parents related to the club has dropped in the past year, indicated by a four point decline in the net promoter score from 32 to 28. However, of note is that in 2019 the net promoter score was 21. If you're curious about NPS, the average NPC for B2C companies in the United States is between 24 and 57. The average score for schools is 57. There is lots of room for improvement here.
- Satisfaction numbers are coming down for clubs, in small increments, across the board. Parents are less satisfied with the communication they are receiving from their club and are less confident that their needs are being met as a soccer parent by the club, (Q7, Q9)
- A fantastic trend continues, with the Sense of Community parents are feeling with their club. This number increased quite a bit from 2019 to 2020 and remains steady for 2021. (Q10)
- Parents satisfaction level with their child’s coach has dropped across the board: Game management, Sideline behavior and communication during games, and Practice environment all ticked down from 2020 to 2021. (Q12, Q13, Q14)
- On a positive note, parents continue to feel similarly about the quality of the relationship between the coach and their child (Q16), about the fact that the coach cares about their child first as an individual and second as soccer player (Q17)
- While parents are a bit less inclined to trust their child’s soccer coach, the number still remains above 8.0 – a solid result for a very important driver of satisfaction. (Q18)
- Parents are less satisfied with their child’s soccer coach when it comes to their communication with them. (Q19). Coming off COVID delays in 2020 and the continuing unpredictable nature of schedule changes, it would be understandable if coaches are getting worn out when it comes to communication!
- One number that has stayed amazingly steady across all three years is the percentage of parents who would like their child’s coach to do education on Interpersonal Skills over the Game of Soccer! In 2021, 59.5% of parents would prefer their child’s coach choose Interpersonal Skills over the Game of Soccer and this number is almost exactly the same in 2020 and 2019. (Q21)
- Surprisingly, all the COVID individual training didn’t seem to change behavior for the long haul with players. Parents rate their child just as likely to train on their own in 2021 as they did in 2020 and 2019 and Love of the Game remained steady as well. (Q23, Q22)
- Interestingly, and only with a minor push, parents are more satisfied with the sideline behavior of their spouse than they are with their own sideline behavior!
- Referee satisfaction has inched up in the past year! (Q33)
- Parents are more satisfied with U.S. Soccer and their leadership and oversight than the past two years! (Q34)
- Parents continue to say they need more education in order to properly support their soccer playing child. (Q35)
Side-by-Side Comparisons from 2021, 2020 and 2019. You may click on any image to enlarge it.
This was a new question for the 2021 Survey.